Exploring Marketing & Consumer Behavior to Boost Your Small Business Edge (NEW)

Build consumer trust via low-cost and no-cost methods using Clicksuasion’s proprietary reTRUST framework to analyze the consumer experience and understand how brands fit into the overall competitive picture. Learn how consumers think, act, and engage with brands, and then plan your strategic initiatives. The reTRUST framework contains the following seven elements: 1) remarkable, 2) experiential, 3 transparency, 4) reciprocity, 5) utility, 6) social status, and 7) timeliness. Depending upon the strength of these elements, small business owners could craft a customer or user experience that is actionable, sustainable, and relevant.

Speaker: Dr. Michael Barbera, Clicksuasion Labs

Register by: 4:00 PM August 22

To register, visit https://www.ncsbc.net/reg.aspx?mode=event&event=580430053.