Skip to content

4 Data Visualization Tips for Wilson, NC Businesses

Business owners must constantly learn and adapt in order to stay competitive within their respective markets. If you neglect to adopt new techniques into your company's workflow, you will miss out on opportunities to cut costs, increase efficiency, and reach new audiences. Data visualization is one such technique that can make a huge difference in your business. Once you learn a few key points about data visualization courtesy of the Wilson Chamber of Commerce, you will understand how to use this powerful tool and why it has a place in all your projects going forward.


1. Data Visualization Is a Useful Concept


Businesses use statistics and carefully-researched information to plan projects, formulate marketing strategies, and encourage audiences to interact with products. However, neither employees nor customers are likely to get excited about pages of dry text that attempt to convey data through words alone. That is where data visualization comes in.


Through data visualization, you can present complex information through common graphics such as charts, graphs, or animations that make your point apparent at a glance. For example, a simple bar graph can illustrate trends in a market through a single image.


2. There Are Tools Available to You Right Now


Processing data and creating accurate visuals are complex tasks best left to a robust data visualization software. You may decide to use spreadsheets for their simplicity which can translate into infinite possibilities for presenting data. Alternatively, you might choose a more specialized tool that provides attractive graphics or user-friendly tutorials. The right software will allow you to export your visuals in a file format that is convenient for use in your upcoming projects.


There may be times when you want to extract data from a physical document but you lack access to a scanner. Fortunately, you can learn how to save a PDF as a JPG in only a few simple steps. You can easily take a photo of the document with your mobile, and then convert a JPG into a PDF using a free online conversion tool. Once it’s in the new format, you can copy out the data as you would from any other digital document. 


3. Data Visualization Improves Customer and Investor Interactions


Your data visualization tools are among the many marketing strategy resources at your disposal when appealing to customers. Audiences will react more positively to information when it is presented through easily-digestible graphics in your advertising, social media posts, and flyers. You can even use a free online flier maker to quickly add your infographics to existing templates.


You only have a few moments to make a strong impression on a potential customer, but the same can be said about investors. The same data visualization techniques you use in marketing materials can be used when seeking funding for your latest project. Shareholders are much more likely to respond favorably when you can display how strong the returns can be on their investments


4. You Can Boost Internal Productivity 


The ability to convey information quickly is useful for so much more than just external outreach. You can also streamline the internal processes of your company by communicating with your teams through data visualization. According to Venngage, visuals help drive employee engagement and boost retention of important details. With helpful graphics, you can brief project personnel quicker and equip them to tackle their tasks more efficiently and with greater confidence.


Benefits of Data Visualization


The benefits of data visualization are seemingly obvious, but it can be easy to overlook them in the daily hustle and bustle of managing a business. By learning exactly what data visualization can do and how you can harness it, you can start putting it into practice today. All it takes is a willingness to see things from a slightly different perspective. When you master the art of showing other people alternate perspectives as well, you can say that you have utilized data visualization to its fullest.


Join the Wilson Chamber of Commerce to connect with local entrepreneurs and resources that can help your business grow.


Scroll To Top